About

 

From urban tours, arts & cultural events to creative placemaking.

For over ten years, FMC has been offering unique creative bespoke tours, urban explorations, art talks, galleries and artist studios' visits, food tasting, music concerts, cultural trips as well as corporate, public and experiential event concepts and productions.

We now also offer creative solutions that contribute to the relaunch of social life and business activities so hardly hit by the pandemic.

In conceiving our programmes of events, we look at diversity and various urban areas, observe trends, hunt for hidden gems, spend time to talk to residents, try to understand people aspirations and connect with the local artistic community. Passionate about urban developments, we are part of the global placemaking movement.

Services include:

Cultural Placemaking & Events Strategy
Event Design, Planning and Production
Destination Experiences and Cultural Tours
Art Direction and Curation
Content Creation

Who do we work with? Property developers of new mixed used development, property managers, hotels & hospitality sector, local authorities, property owners associations, retail, housing associations, business organisations and not for profit agencies.

Our Focus

  • Create energy and life into a particular space

  • Make each place special and different

  • Build a destination from existing assets

  • Bring people and communities together

  • Raise awareness of local businesses

  • Collaborate closely with local authorities and organisations

  • Encourage the adaptation of old parts to new uses

  • Stimulate active public participation

  • Empower artists to improve and change urban life

  • Promote street-level arts

  • Make a positive contribution to the wider neighbourhood

The Importance of Arts & Culture in city life

  • Facilitate social interaction

  • Improve health and wellbeing

  • Act as an incredible social leveller

  • Stimulate diversity, inclusion and sense of belonging

  • Essential for building a creative economy

Visitors track down areas where something exciting exists. They come to share the experience and then support it and promote it.
— Michèle, FMC founder

Our Approach: 3 Phases

1. Research & Ideas

We immerse ourselves into the identity of the area. We conduct research on the cultural heritage and history of the place. We carefully explore the people and businesses who live and work there, observe local trends and patterns and identify any hidden gems or features that could be used. We activate our creative engine and brainstorm ideas, matching unique creative solutions with client's goals.

2. Project and Programme Planning

In collaboration with our client, we select the creative ideas and tailored programmes of events and experiences that match existing needs and resources. In consultation with our network of creative talents and technical experts, we create a detailed project plan and budget. We can provide 3D design simulations as well as consulting on integrated digital and marketing solutions.

3. Execution and Management

We entirely manage the programme. We prepare a risk assessment, hire props, equipment and materials, recruit, negotiate contracts and oversee artists, entertainers, crafts specialists, designers and staff. We liaise with security officers, police and ambulance services. We talk to people and local businesses to consolidate and maximise partnerships and opportunities. We oversee or collaborate in the management of the promotional activities.


Riverside Bedford - A case study

Our client has instructed us to organise the launch event of a new mixed-used development located along the river. We created and managed a three day launch event celebrating the river as a destination including an official ribbon cutting ceremony with city officials, a day event with more than 30 street performers taking over the entire venue followed by a community day with children activities, demonstrations and stalls involving the local community. 

We have

  • Met with a number of Bedford community members in the field of art, culture and social projects.

  • Cooperated with the Bedford mayor’s office, local authorities and local organisations.

  • Organised the official ribbon cutting ceremony with the mayor and VIPs including former Canoe gold Olympic medalist.

  • Designed a gastro tour for all the officials and VIPs.

  • Launched the first public art installation previously commissioned by a local art organisation on the square and commissioned an additional art trail designed by the artist to complement the piece.

  • Organized a day of entertainment in the whole site with a big range of street performers, artists and musicians and boat activities on the river.

  • Designed and managed a community day with more than 15 market stalls, games and activities for children and invited local dance school, martial art and tai chi to perform on the main square.

  • Prepared full risk assessments, 3D plans, manage all logistics and cooperated with the marketing team on a range of marketing materials.

  • Managed the three day event with a local team carefully selected.

Gallery

Launched in 2023, the first edition of Lisbon Design Week